AMADEE - 24
WHAT IS IT?
AMADEE-24 is a Mars analog simulation in Armenia. organized by the Austrian Space Forum and implemented in cooperation with the Armenian Aerospace Agency and the Armenian Space Forum.
Skills used:
Photography*
Videography*
Video editing*
Strategy development*
Content creation*
CAMPAIGN MISSION
AMADEE-24, above everything else, is a result of passionate minds coming together, and choosing to pursue the goal of helping humanity's cause in exploring the cosmos. It is an occasion driven by curiosity, without alternative incentives.
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It being an international initiative, our media team was operating exclusively on the side of Armenia, which meant that like the cause, the objective of this marketing campaign was very simple, and challenging at the same time: to educate and motivate people passionate about space in Armenia, that there is finally a bridge between space exploration and Armenia.
TARGET GROUP
The ambitious goals of this campaign dictated that we had to deal with an incredibly big and inclusive target group. I divided it into several core categories, and gave each a message, which we wanted to get across.
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GROUP 1: PRIMARY EDUCATIONAL INSTITUTIONS: Students/Teachers/School Workers
GROUP 2: UNIVERSITIES: Students/Lecturers
GROUP 3: SPACE WORKERS
GROUP 4: MEDICAL/TECH/SCIENCE ORGANIZATIONS
GROUP 5: CULTURAL ORGANIZATIONS
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Based on these groups, we created a relevant, recognizable, attractive and versatile brand identity and started working on the content. I defined that the best way to approach the coverage of this project would be to be very direct and transparent, a lot like video/media journalism.
SMM
Videos I shot and edited for AMADEE-24 from Digitec 2023
A mascot I created for promotion of AMADEE-24, which we ended up not using
I made this template for the FAQ
EXPERIMENTS
We started translating and editing videos by the Austrain Space Station, about the experiments they were planning to conduct during the simulation.
I wrote and edited the intro music and visuals, creating a template for the experiment reels. These two are mine.
